The truth is that web design and development is about more than just looking pretty. It’s one of the most critical factors contributing to whether the user has a good or poor experience while browsing your site, directly influencing the overall impression of your brand.
When creating a website for your business or perhaps redesigning your website, you might be asking yourself why web design is important and what makes it good. How do you determine this, and how can you ensure that you cover all the essential website design principles?
We discuss why you should invest in a good web design and how it will continue to serve you for years to come.
Why is Web Design Important?
We’re not exaggerating when we say that web design can make or break your business. Don’t believe us? We’ll let the stats do the talking. 75% of consumers say that they make snap judgments of a company’s credibility based on its website design.
If that on its own does not already convince you to consult an agency for professional website design, keep reading as we break down the many benefits of a good website and the downfalls of a bad one.
Importance of a Good Website Design for a Business
There are many benefits to having a sleek, beautiful, and easy-to-navigate website. Here are just a handful of the top benefits.
Key Benefits of Having a Great Website Design
- Gives a Good First Impression
- Helps You Rank on Search Engines like Google
- Makes You Seem Credible and Approachable
- Helps to Get Leads and Convert Sales
- You Can Measure Up to Competitors
- Gives You a Brand Personality
What Makes a Good Website?
A successful website has all the ingredients, which reflects in the rewards, whether that’s leads, sales, or page views. Whichever metric you want to focus on, getting the web design right will help you achieve the goal.
Good Website Design Principles
Online experiences are a window into your business so good website design is ultimately what gives your users the best experience possible with your brand but you can follow some common principles to ensure you start on the right track.
Here are the most important web design principles to pay attention to.